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Building a Secondary Reinforcer

  • Writer: Elise Raney
    Elise Raney
  • Aug 25, 2020
  • 2 min read

There are two types of reinforcers - the primary reinforcer and the secondary reinforcer. A primary reinforcer is the treat itself, which can be paired with a word or sound to create a secondary reinforcer. This week we will work on building the secondary reinforcer.


Tips for Training Success


Find a treat that your dog loves.

  • Some tasty treats to try with your dog are hotdogs, bacon, fish, chicken, etc.

  • I recommend trying a few different treats to see which one gets your dog most excited.

  • You can also use a mixture of their favorites to make things a little more exciting.

  • If your dog is not food motivated, you can also use their favorite toy.

Use treats no larger than the size of a pea.

  • If you have a small dog, you will need the treats to be even smaller.

  • You want to create a high rate of reinforcement without filling your dog up too quickly.

If you have more than one dog, work with one dog at a time.

  • Give the dog that is not working something fun to do (i.e., a puzzle toy, stuffed Kong, or a bully stick) in a separate room.

Work in a familiar, non-distracting environment.

  • I always recommend starting inside your home and moving outside once your dog has the behavior down.

If you have a high energy dog, take them on a walk or play fetch to get some energy out before training.


Steps for Building a Secondary Reinforcer


Decide on a word or sound that you would like to use as your secondary reinforcer. Here are some that are commonly used:

  • A nice, short word to use (i.e., YES!, GOOD!, or taco) - this is what I will be using in my demonstrations

  • A clicker (can be found at any pet store)

  • A mouth click

  • A whistle

With your dog present, say your decided upon word and immediately treat. It’s that easy!


Continue doing this until your dog begins to recognize that the word or sound = treat.

  • Your dog will perk up and look for a treat when they begin to associate the word or sound with the treat.

Keep training sessions short (about 5 minutes) and do multiple training sessions throughout the day.




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